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This web site dutyfree.co.za states the following, "Beers, Ciders and Spirit Coolers." We noticed that the webpage stated " The Management and staff of Ambassador Duty Free would like to welcome you to our website." It also said " Here you will find exciting news specifically tailored around you, our Diplomatic Community. We guarantee regular updates on all our pages, so, be sure to keep a close eye on our site. Looking for something in particular? In the event that you do not find exactly what you have in mind please speak to our staff and we will find it for you." The header had duty as the highest ranking optimized keyword. It is followed by free, diplomat, and diplomatic which isn't as ranked as highly as duty. The next words dutyfree.co.za used was embassy. ambassador was included but will not be understood by search engines.